ListMailPRO Email Marketing Software Forums

ListMailPRO Email Marketing Software Forums => General Help & How-To => Topic started by: val on July 07, 2006, 05:17:58 am

Title: Opinions Wanted: Emailing Customers
Post by: val on July 07, 2006, 05:17:58 am

I'd like to know what the LM community thinks about emailing Customers who have NOT subscribed to one of your lists.  A Customer, IMHO, is a person who has made a purchase from your business within the past 12-24-36 months.

Do you...
1)  Add them to a Customer List and email them special offers (along with an opt-out link)?
2)  Email them individually?
3)  Never email them?
4)  Somethng else?

Thank you for your thoughts!

Title: Opinions Wanted: Emailing Customers
Post by: mr.trevor on July 07, 2006, 06:06:30 pm

My personal thoughts:
Option 1, Unsolicited commercial email (SPAM) or sending offers that were not requested should always be avoided.

Option 4, Add customers to a list within a reasonable time (a month maybe) sending a 'Thank you for your custom' note with a confirmation link that they would like to receive offers in future might be acceptable.