Author Topic: Open Rate or Deliverability Rate?  (Read 4382 times)

andrew

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Open Rate or Deliverability Rate?
« on: May 31, 2004, 10:14:24 pm »
I continously track my click through rates from every mailing.
Just wondering if it's technically possible to add a feature to track deliverability and open rates through the link tracking compontent?

It would be a tremendous advantage to know the number of emails delivered, vs. the number of emails opened, ultimately compared with the number of click throughs.

Just a suggestion.

Thanks,
Andrew

DW

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Open Rate or Deliverability Rate?
« Reply #1 on: June 07, 2004, 01:21:55 pm »
Andrew,

Check out the following post for an "open-rate" tracking script:

ListMail Forum Index -> Customization, Integration -> Track how many times an HTML message was opened

This feature may or may not makes its eventual way into ListMail.  One downside to this (and the only) method of open-rate tracking is that more and more services are blocking email that contains HTML images linked to external sites.  The problem is that this tactic can be used by spammers to easily track active email boxes.

To be safe, I highly recommend sending text-only email..
Dean Wiebe
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