Hi DW,
Ok, here's my opinion: 7871, or 208 are best templates - BUT - you do NOT really need one, why???
As others have mentioned, Graphics is NOT going to help you sell, what you need is better interaction with your prospects, better Screen Snapshots of LMP - and all of it's features - WHY LMP is better than any other mailer...
Look at this quote from above:
I would think that Add2it is your biggest rival. The marketing is more intense. They follow up visitors with their newsletters regularly. (You really should get ListMail for yourself.!) They have competitions (to win software prizes – first prize some freebie download with a $25 off any future script purchase..!). They actually have lots going on,
I believe that's exactly right, you need LMP for yourself - USE it in your own newsletter - offer promotions - MAYBE even make a Promotion ADD-ON that sends out promotions to prospects - see where this is going, you could write all kinds of little add-ons: give them away for free as a way to entice buyers - for example, buy now and get the Promotion Add-On for Free, also write a few others that people have asked for most - for example Custom Delete's, Move from one list to another, Auto read or download of entire Sequence of follow-ups, the list goes on and on, but I don't feel you're taking advantage of this, instead you're giving away free support to many who whine that they can't get their Bounce Handling to work! Instead, make these people pay for support - OR - better yet, OFFER downloadable FULLY detailed eBooks that documents what YOU DID to fix these problems on others websites - that way anyone can get their hand on these fixes at anytime - or sell them for $5-$10 each, people who want the info NOW can get it, and they'll have their fix and that's one less person taking time away from you and your work making LMP better - got it?
Ok, that's all my two cents again, here's a recap (in order of importance):
1.) No template needed - rework your Header Graphic or LMP Logo (it looks a little amateurish).
2.) Show Screen Shots on your home page, or link to them
3.) Point out why LMP is better than others, give EXACT details of features and how much it will save the user - ie - NO Tech background needed, etc... (throw that into the eBooks as described above).
4.) Get LMP and use it yourself - highlight how it works by sending out a regular newsletter - promote your product to Prospects - Offer them free Add-Ons or Ebooks if they purchase now... follow-up regularly....
5.) Lastly, make these Add-Ons, or Ebooks available to dedicated Users too - or give them away as promotion for Naming the next Add-On, etc...
One final thing too - if you really want to learn Internet Marketing I highly recommend this video 9 DVD course from Corey Rudl - I've followed his work for years, he's a multi-millionaire internet marketer from Canada who knows what he's doing - I'll be purchasing this course myself, and I bought his original Internet Marketing Tips course way back in 1997! Here's the link:
http://www.marketingtips.com/wealthvideos/t/3576That's it... take the ideas and use them - don't worry about re-doing your entire website (where did this come from???).
Good luck,
