Author Topic: Show which follow ups lead to unsubscribe, which to sales  (Read 6642 times)

krypton1

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Show which follow ups lead to unsubscribe, which to sales
« on: April 06, 2007, 11:34:25 pm »
DW,

I think these would be two really useful features.

1. I'd like to see some type of report that shows the opt-out rate for each follow up.  This will help you see which follow ups are turning people off, for example...your average opt-out rate might be 1%, but one particular follow up causes 20% to opt-out, that would be crucial to know.

2. I'd like to see a report on which opt-ins are leading to sales.  Maybe a snippet of code that we could paste on our order success page, that included the buyers email address.  The script could then query LMP to see where that user was in the sequence.

Thanks for a great product!
Brian Armstrong

DW

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Show which follow ups lead to unsubscribe, which to sales
« Reply #1 on: April 08, 2007, 04:43:54 am »
Hi Brian,

Would you believe that moments before reading this I was jotting down plans to include remove tracking for ALL messages?  I've nearly finished some very exciting link tracking improvements for "2.0". So far I've been able to track upwards of a million clicks and ten million impressions with just 25MB MySQL space, and the display time even for "All Time" stats day by day is still under 5 seconds... lets hope this luck holds!  There will be a new stat page with customizable date ranges for each link and each message, or combinations of the two.

I'm also considering a Mod Rewrite addition so you can format your links more elegantly.

Conversions are under consideration - it's on the plans I'm working on - but I'm keen to get the remove tracking in first.  Conversions may have to wait until the update after next, depending on how easy it is to work into the existing setup.

Thanks for your suggestions

Regards
Dean Wiebe
ListMailPRO Author & Developer - Help | Support | Hosting

krypton1

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Show which follow ups lead to unsubscribe, which to sales
« Reply #2 on: April 08, 2007, 09:46:06 am »
great!  I look forward to the next update.
Brian

debbuxton

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Timeframe on update?
« Reply #3 on: April 11, 2007, 08:32:08 am »
No pressure, but do you have an idea when the new release might come out? Just wondering as a client is bugging me about open rates and I didn't want to go to the trouble installing the add-on script if you are going to have it in the new edition soon.

Thanks and as always a dedicated LMP supporter!

deb

DW

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Show which follow ups lead to unsubscribe, which to sales
« Reply #4 on: April 11, 2007, 11:20:59 pm »
Hi Deb,

The update is very involved so it will be a little while yet.. :(

Regards
Dean Wiebe
ListMailPRO Author & Developer - Help | Support | Hosting